Floorijn supports hospitals and care institutions in the complete process of care marketing and care sales. This is done by, among other things, secondment of qualified personnel and targeted tooling that helps to gain insight into care. From the outside in. With more than 20 years experience, at health insurers, hospitals and institutions, Floorijn knows the (care) market well.
care marketing
Collection, bundling of market data in the field of demography, economic or public data.
Care sales
Giving support in determining the strategy, portfolio choices.
Care market
Monitoring and reporting all agreements we have made.
Insight
Providing insight into care and, above all, mirroring the environment is essential.
Providers and insurers / care offices make annual agreements about the scope of the appointment. Increasingly, this is a complex process in which more professionalisation of the healthcare sales process is required and the financial risks are considerable. Whether it concerns the GGZ, the VVT institution a ZBC or hospital, it is important for all parties to make early appointments and also to ensure the assurance of the agreements within the organization.
The market tells us that, fortunately, there is increasing insight into quality indicators and their costs. There are also sufficient sources that provide insight into regional developments, and how attractive the institution is for the patient / client.
The professionalisation layers that care offices and health insurers have made also ensure that the health care institution must increasingly provide knowledge development in the area of healthcare sales, which requires extra (temporary) capacity. Giving direction to the (financial) agreements made is important for the Executive Board, the business operations, the legal and financial department is important. Floorijn makes it possible to give substance to the care sales cycle in various ways and to have a well prepared meeting for the negotiations.
Floorijn can support this with various components.
For instance:
The goal for Floorijn is to (co-) shape the sales strategy, giving practical support to the realization of the sales plan and the conduct of negotiations up to and including the contractual recording.